Behind Ethical Consumption Purchasing Strategies PDF 24abbf321

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Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels PDF




by Gianluigi Guido : Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

ISBN : #3034300956 | Date : 2009-08-21

Description :

PDF-522f6 | This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized eth… Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels


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[Pub.26sXF] Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels PDF | by Gianluigi Guido


Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels by by Gianluigi Guido

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Usability Nutzerfreundliches Web Design X Media Press German PDF Bd4de3c1a

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Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition) PDF




: Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition)

ISBN : #364262622X | Date : 2012-08-17

Description :

PDF-64d6a | Das Internet existiert nicht zum Selbstzweck seiner Macher. Der Nutzer steht im Mittelpunkt. Er verlangt Fakten, Unterhaltung, Ablenkung, Bestellmöglichkeit – genau das, was er will, und dies so schnell wie möglich. Kundengewinnung und Kundenbindung kann daher nur gelingen, wenn die Nutzerfreundlichkeit bei der Entwicklung einer Website im Mittelpunkt steht. Usability – das Testen der Nutzerfreu… Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition)


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Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition) by

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Identity Based Management Fundamentals Strategy Implementation Controlling Christoph Burmann PDF F38e5d11f

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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling PDF




by Christoph Burmann : Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

ISBN : #3658135603 | Date : 2017-04-25

Description :

PDF-df2d5 | This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to ma… Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling


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[Pub.55Eyf] Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling PDF | by Christoph Burmann


Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling by by Christoph Burmann

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Eignung Management Steuerung B6ffentlicher Kulturbetriebe PDF Fb9f18175

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Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe (German Edition) PDF




by Robert Knappe : Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe (German Edition)

ISBN : #3834925292 | Date : 2010-09-28

Description :

PDF-ee0c5 | Robert Knappe untersucht die Möglichkeiten und Grenzen dreier betriebswirtschaftlicher Instrumente des New Public Managements in Kulturbetrieben: externes und internes Rechnungswesen, insbesondere Einführung von Doppik, Kosten- und Leistungsrechnung sowie Controlling, und Personalmanagement.elevanz…. Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe (German Edition)


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[Pub.06cCg] Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe (German Edition) PDF | by Robert Knappe


Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe (German Edition) by by Robert Knappe

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Wettbewerbsvorteile Durch Wissen Knowledge Management PDF 82c47426f

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Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition) PDF




by Bernhard Mescheder : Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition)

ISBN : #3642278957 | Date : 2012-06-07

Description :

PDF-a214c | Wachsende Komplexität prägt die Unternehmenswelt seit Jahren auf fast allen Ebenen. Die Autoren beschreiben einen praxiserprobten, ganzheitlichen Ansatz, um Komplexität in Unternehmen beherrschbar zu machen und Wettbewerbsvorteile zu generieren. Dafür verbinden sie Methoden aus Wissensmanagement, Kundenbeziehungsmanagement (CRM) und Change Management mithilfe von wissensbasierten Softwarelösu… Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition)


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Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition) by by Bernhard Mescheder

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Real Luxury Brands Create Value PDF 8d8a12762

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Real Luxury: How Luxury Brands Can Create Value for the Long Term PDF




by M. Pinkhasov : Real Luxury: How Luxury Brands Can Create Value for the Long Term

ISBN : #1137395567 | Date : 2014-08-27

Description :

PDF-508a1 | Real Luxury  examines what a ‘luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry…. Real Luxury: How Luxury Brands Can Create Value for the Long Term


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[Pub.42ZKS] Real Luxury: How Luxury Brands Can Create Value for the Long Term PDF | by M. Pinkhasov


Real Luxury: How Luxury Brands Can Create Value for the Long Term by by M. Pinkhasov

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Superconsumers Simple Speedy Sustainable Superior PDF D266c4edd

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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth PDF




by Eddie Yoon : Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

ISBN : #1633692078 | Date : 2016-12-20

Description :

PDF-c1650 | Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have… Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth


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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by by Eddie Yoon

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Wertschaffung Wertaneignung Erfolgsfaktoren LB6sungsanbietern Organisationaler PDF 455e61caa

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Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern: Eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen … Markets and Organisations) (German Edition) PDF




by Sebastian Bonnemeier : Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern: Eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen … Markets and Organisations) (German Edition)

ISBN : #3834919403 | Date : 2009-10-08

Description :

PDF-83eed | Sebastian Bonnemeier untersucht, wie Wertschaffung und Wertaneignung im Kontext von Lösungsangeboten professionell ausgestaltet werden können…. Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern: Eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen … Markets and Organisations) (German Edition)


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Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern: Eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen … Markets and Organisations) (German Edition) by by Sebastian Bonnemeier

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Product Managers ToolkitAE Methodologies Professionals PDF 4ce902813

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The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) PDF




by Gabriel Steinhardt : The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)

ISBN : #3319499971 | Date : 2017-05-16

Description :

PDF-60c43 | This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and imple… The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)


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[Pub.57Jnm] The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) PDF | by Gabriel Steinhardt


The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) by by Gabriel Steinhardt

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Marketing Nachhaltigkeit Verantwortung Management Reihe Responsibility PDF 962703c31

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CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662458128 | Date : 2017-06-09

Description :

PDF-e8212 | CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie “echtes” bzw. “authentisches” CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des “Green-” oder “Social Washings” ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert… CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)


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